Taking advantage of a reward
Last year, NBC/Versus acquired the rights to broadcast the NHL, yanking away the coverage from ESPN/ABC, destroying many hockey fans to can’t get enough of Gary Thorne. Hockey ratings for ABC during the Stanley Cup Final were respectable for a sport that no one very few people in America actually watch. In it’s final year of covering the Stanley Cup Final, ABC had a 2.6 rating, which roughly translates to a little over 3.5 million people. Then the lockout came, then NBC took over.
In last year’s Final featuring the Carolina Hurricanes and the Edmonton Oilers, the ratings for game 3 was 1.7/4 share, which isn’t even close to the ratings ABC had. In this year’s game 3 featuring the Ottawa Senators, and soon to be champion Anaheim Ducks, was even lower than that, a 1.1/3 share rating. The 1.1 is the equivalent of a rerun of “The West Wing”, which aired in July of 2005. To tack on to that, the Peacock Network decided earlier in the playoffs to cut away from an overtime game (which determined whether or not the Sens would make it to the Stanley Cup by the way) between the Senators and the Buffalo Sabres, to show endless coverage of a 3 minute horse race in the Preakness (although it was worth the wait). So what did NBC do with the game? Move it to their sister network, Versus. Now Versus is on cable TV, so for those who didn’t have the network and watched the game, they just got the ”Heidi” treatment. To add on to that mess, Versus allegedly cut away from an overtime marathon between the Vancouver Canucks and the Dallas Stars to show an infomercial. I know what you’re thinking. Mookie, how did you watch the game? Well the answer to that is the fact that I watch all the hockey games on the Canadian Broadcasting Corporation. It’s good to be a Washingtonian isn’t it?
Anyway, so with all of that controversy, you’d think that NBC would be deprived of its broadcasting rights. But because money talks, the NHL gave NBC a contract extension back in March! Card well played NHL, your ratings will definitely boost up with the network that has a handful of people watching. Now you know why Americans don’t watch hockey.
Writer’s/Editor’s note: It has come to my attention that NBC signed the contract extension before all of this stuff happened, so in reality, it is more like “NBC is giving a crap performance after being rewarded” than it is “NHL rewards NBC for their stupidity”. Either way, the stuff that NBC did is still bad, and it should be pointed out. So if you click on the back link, the new title should say “Taking advantage of a reward”

Recent Comments