Sometimes there are great times to be on the west coast. When the famous “Heidi” game occurred, viewers west of the Mississippi River could see the conclusion of that game because that movie wasn’t schedules to be on until later in the evening. West coasters knew the result on TV, east coasters didn’t.
40 years later, we have the internet, live streaming, digital cable, and people look like they’re talking to themselves when it’s actually a Bluetooth in their ear. Well NBC isn’t up to speed on all that, and they’ve put up absolutely terrible coverage of what has been a good start to these Olympics.
You want me to sum it up for you step by step? Okay….
1. “Live coverage”. Outside of some men’s and women’s soccer matches there have been practically ZERO live coast-to-coast events on the NBC family of networks. When the US/China basketball game was announced to be on at 10:00 AM on Sunday, I was ready to catch part of the game since I’m up before 10:00 AM. Instead, the game was broadcast at 10:00 AM PT and before that they had the nerve of giving away the result beforehand. I don’t understand what they get out of delaying the broadcast to the west coast to get more viewers, most of the country’s population is on the east coast. Anything for ratings I guess, but it makes no sense for me to stay up at 11:00 PM to watch an event in which I already know the result.
2. Fluff pieces. NBC seems to be going nuts with some of these athletes’ personal lives. You can set aside a time for that, but it’s there over and over and over again when they can air one of the events. The “human interest” stories keep taking center stage and that is not right.
3. Commentators. Blah blah blah yadda yadda yadda this and that and yin and yang and Tom and Jerry. For just about every event I’ve watched on NBC (which is somewhere between 7-10) the commentators are terrible. They keep talking and talking and talking and talking and talking and you wonder whether or not they even know there’s a game going on. When is the last time you’ve heard of badminton needing a specific temperature to play in? Or any sport that doesn’t involve going in a pool? And how many times must they mention a player’s height? If someone is 6’3 and it’s archery then you know things aren’t going well.
4. Michael Phelps, Dara Torres, oh yeah, there are other swimmers. I know Torres is making history at age 41 swimming in the Olympics, and Phelps has now won 3 gold medals (including that relay race which nearly made Dan Hicks lose his voice), but they can’t be IT for swimming. The bias towards the stars is sickening and that to me is an insult to the other Americans who have won medals and other athletes in general.
5. Opening Ceremony. Airing the opening ceremony 12 hours after it aired and package it as “live” as one of the MSNBC anchors stated is one thing. But to have the audacity to skip some of the countries just to show the US Olympians and then rewind it so all the other countries can be shown is classless. Matt Lauer making jokes about the Hungarian’s jerseys and making some statement about Madonna adopting a kid in Malawi is also classless.
The CBC isn’t perfect, and actually they have regressed a little bit from the winter Olympics and some commentators there I’m not to keen on, but they do a much better job. They show events live coast-to-coast, events Canada isn’t in, heck, they show more events the Americans are in than Canada!
I’m urging anyone who is tired of NBC, to find a way to watch something else other than that network, check your cable company to see if you have the CBC or watch online. This is ridiculous that NBC can get away with this much incompetence for the sake of ratings and profit.